comScore Media Metrix Ranks Top 50 U.S. Web Properties for July 2013

Back-to-School Shopping Kicks Off at Fashion, Accessories and Consumer Goods Sites

Americans Look for Savings at Coupon Sites

RESTON, VA, August 21, 2013 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. web activity at the top online properties for July 2013 based on data from the comScore Media Metrixservice. Back-to-school shopping was top of mind for many Americans in July, seen by a spike in traffic to Fashion and Accessories sites, as well as Consumer Goods sites for school supplies. Coupon sites also saw pickup as consumers went on the hunt for savings.

Table 1

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) July 2013 vs. June 2013 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix
	Total Unique Visitors (000)
	Jun-13	Jul-13	% Change
Total Internet : Total Audience	224,318	225,359	0
Services – Coupons	48,406	56,249	16
Lifestyles – Beauty/Fashion/Style	58,907	68,110	16
Retail – Jewelry/Luxury Goods/Accessories	16,814	19,426	16
Gambling – Lotto/Sweepstakes	16,933	19,497	15
Lifestyles – Gay/Lesbian	9,832	11,314	15
Retail – Consumer Goods	25,291	28,416	12
Automotive – Manufacturer	24,252	26,795	10
Automotive – Resources	66,099	72,464	10
Retail – Tickets	24,319	26,578	9
Travel – Transactions	4,682	5,104	9

Table 2

comScore Top 50 Properties (U.S.) July 2013 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix
Rank	Property	Unique Visitors (000)		Rank	Property	Unique Visitors (000)
	Total Internet : Total Audience	225,359
1	Yahoo! Sites	196,564		26	Hearst Corporation	39,445
2	Google Sites	192,251		27	YP Local Media Network	38,394
3	Microsoft Sites	179,595		28	TUMBLR.COM*	38,367
4	Facebook	142,266		29	Federated Media Publishing	37,735
5	AOL, Inc.	117,395		30	TWITTER.COM	36,466
6	Amazon Sites	110,028		31	Adobe Sites	36,016
7	Glam Media	90,067		32	WebMD Health	32,783
8	Wikimedia Foundation Sites	83,435		33	New York Times Digital	32,396
9	CBS Interactive	81,538		34	ESPN	31,312
10	Turner Digital	77,244		35	Fox News Digital Network	31,079
11	Apple Inc.	75,338		36	NETFLIX.COM	30,891
12	Ask Network	75,166		37	WORDPRESS.COM*	30,105
13	eBay	71,924		38	Meredith Digital	29,878
14	Viacom Digital	65,631		39	Disney Online	28,697
15	Comcast NBCUniversal	64,043		40	T365 - Tribune	28,408
16	About	58,313		41	Scripps Networks Interactive Inc.	27,963
17	Demand Media	57,436		42	EA Online	26,999
18	VEVO	56,498		43	Alloy Digital Properties	26,274
19	Gannett Sites	54,249		44	NetShelter Technology Media	26,010
20	Linkedin	52,900		45	Time Warner (Excl. Turner/WB)	25,893
21	craigslist, inc.	51,217		46	Conde Nast Digital	25,889
22	Weather Company, The	50,983		47	AT&T, Inc.	25,802
23	Wal-Mart	42,945		48	Everyday Health	25,655
24	YELP.COM	41,880		49	PINTEREST.COM	25,446
25	Answers.com Sites	40,838		50	Target Corporation	25,343

Table 3

comScore Ad Focus Rankings (U.S.) July 2013 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix
Top 30 Syndicated Ad Focus Entities					Top 20 Ad Networks/Buy Side Networks
Rank	Property	Unique Visitors (000)	% Reach		Rank	Property		Unique Visitors (000)		% Reach
	Total Internet : Total Audience	225,359	100.0
1	Yahoo! Sites	196,564	87.2		1	Google Ad Network**		211,485		93.8
2	ShareThis	196,348	87.1		2	AT&T AdWorks**		192,581		85.5
3	Outbrain	192,825	85.6		3	AOL Advertising**		192,421		85.4
4	Google	181,529	80.6		4	Real Media Group - 24/7 Access**		187,234		83.1
5	FACEBOOK.COM	138,927	61.6		5	Casale Media - MediaNet**		181,410		80.5
6	YOUTUBE.COM*	136,344	60.5		6	Criteo**		180,493		80.1
7	AOL, Inc.	117,395	52.1		7	ValueClick Networks**		179,950		79.9
8	MSN	116,201	51.6		8	Genome from Yahoo!**		176,310		78.2
9	AMAZON.COM*	94,639	42.0		9	Federated Media Publisher Network**		176,141		78.2
10	Bing	92,801	41.2		10	RadiumOne**		173,483		77.0
11	Glam Media	90,067	40.0		11	Collective Display**		172,853		76.7
12	Ask Network	75,166	33.4		12	Microsoft Media Network US**		171,143		75.9
13	Windows Live	62,055	27.5		13	PulsePoint**		168,968		75.0
14	Blogger	61,151	27.1		14	Exponential - Tribal Fusion**		167,267		74.2
15	About	58,313	25.9		15	Cox Digital Solutions - Network**		164,604		73.0
16	Demand Media	57,436	25.5		16	Burst Media**		163,828		72.7
17	Gannett Sites	54,249	24.1		17	Specific Media**		162,614		72.2
18	Linkedin	52,900	23.5		18	Vibrant Media**		154,076		68.4
19	MTV Music Group	48,195	21.4		19	Rocket Fuel**		137,185		60.9
20	Weather Channel, The	45,024	20.0		20	Technorati Media**		125,895		55.9
21	CNN	44,380	19.7
22	RockYou	44,267	19.6		Top DSP/SSP/Ad Exchange Entities
23	5min Media Platform	43,990	19.5		1	Rubicon Project REVV Platform**	213,660		94.8
24	YELP.COM	41,880	18.6		2	Fulcrum5**	180,501		80.1
25	Answers.com Sites	40,838	18.1		3	engage:BDR**	150,365		66.7
26	APPLE.COM	40,773	18.1
27	IMDb	40,548	18.0
28	WALMART.COM	39,775	17.6
29	YP Local Media Network	38,394	17.0
30	TUMBLR.COM*	38,367	17.0

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in July. For instance, Yahoo! Sites was seen by 87.2 percent of the 225 million Internet users in July. 
* Entity has assigned some portion of traffic to other syndicated entities

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

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